Snoop Dogg Says Death Row Will Be An NFT Record Label

Hip-hop embraced the worlds of NFTs and cryptocurrency in the past two years. However, with the rise of the Metaverse, it’s only a matter of time until we witness rappers and artists as a whole release their work into the virtual world.

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Snoop Dogg’s recent acquisition of Death Row Records arrived ahead of the widespread release of Bacc On Death Row, his nineteenth studio album. The album was initially released as an NFT a few days before hitting streaming services on Friday. However, it appears that this might turn into the new norm for Death Row. During a recent appearance on Clubhouse, Snoop revealed that he intends on launching Death Row into the Metaverse with hopes to replicate its success in virtual reality.