The LOX & Dipset See Massive Post-Verzuz Streaming Boost
Artists have come to learn that more often than not, a Verzuz battle can lead to an immediate surge in streaming traffic. Such was indeed the case for both The LOX and Dipset, who recently faced off against one another live at Madison Square Garden.
Though it was unanimously declared that Jadakiss, Styles P, and Sheek Louch held it down for a resounding victory, the Dipset nostalgia was not to be counted out. According to a new report from Billboard, the legendary hip-hop crews experienced massive increases on the streaming end in the days following their battle. In fact, the publication notes that The LOX and Dipset both enjoyed one of the biggest streaming weeks of their respective careers.