The Weeknd Reveals Significance Of His "New Face"

For over the last year, The Weeknd has been telling a story through performance art. It all started with the release of his “Blinding Lights” music video, which saw him debut a brand new character. His bloody-nosed new reality became a regular part of the Toronto native’s look, which progressively changed for the worse over the course of the year. At the American Music Awards, the artist showed up with bandages covering his face. Weeks later, he was seemingly post-surgery, showing off his “brand new face” in the “Save Your Tears” video.

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