Twitch Launches 'Soundtrack' Platform To Give Users Access To Rights-Cleared Music
As Twitch balloons in popularity, its growing community faces the increasing threat of takedown notices sent by rights-holders over uncleared music.
The platform has recently come under fire for its lack of music licensing deals as its community expands from video-game streamers to include all sorts of content creators. The artist run non-profit group Artists Right Alliance recently penned a letter criticizing Amazon CEO (which is Twitchs parent company) Jeff Bezos for his “inability or unwillingness” to take proactive steps to compensate artists as “Twitch uses music to grow its audience and shape its brand” after the exec admitted he didn’t know if the company paid royalties for the music that was streamed on the platform.
Twitch seemingly responded to the growing controversy with the launch of Soundtrack by Twitch, “an in-platform music streaming service packed with more than 1…