Big Sean's Label Didn't Want Him To Release Nipsey Hussle Single

Yesterday, Big Sean delivered the latest single from his upcoming Detroit 2 album “Deep Reverence,” featuring a posthumous verse from Nipsey Hussle — one that proved to be a major selling point, based on the early fan reactions. If anything, it served as a reminder of how Neighborhood Nip held it down on the microphone; sadly, it’s unlikely that we’ll be hearing many more verses from the west coast icon. For Big Sean, who recently confirmed a September 4th release date for his new project, the need to share a Nipsey Hussle verse with the world was simply too great to ignore.

Big Sean Nipsey Hussle

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Following the track’s release, Sean took to Twitter to share a few behind-the-scenes anecdotes about the song’s rollout. As he tells it, there were some at G.O.O.D. Music who weren’t convinced it was a good idea to release “Deep Reverence” as a single. “My label (a few people there, not the whole label) thought it wasn’t smart to…

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